COCOLOCO Coconut Water Takes Over Office Desks Across Singapore with Breakthrough Sampling Campaign
Singapore, May 2025 – Leading coconut water brand COCOLOCO has successfully completed a dynamic workplace sampling campaign in collaboration with Direct2Desk, the premier workplace sampling agency in Singapore. The campaign brought refreshing, all-natural COCOLOCO coconut water directly to the desks of thousands of professionals across Singapore’s corporate hubs — with outstanding results.
The desk-drop initiative enabled mass-targeted product trials within top-tier offices, sparking a wave of positive feedback, strong social media engagement, and a measurable increase in sales via a dedicated “Buy Now” link that directed recipients to COCOLOCO’s retail partners.
Kelvin Ngian, COCOLOCO shared:
“We had a great experience working with Direct2Desk on our recent sampling campaign. They made it possible for us to get our product directly into the hands of thousands of office workers across Singapore. The key has been the ability to drive mass, targeted product trials — which instantly delivered new fans and customers. We’re excited to build on this momentum with future promotions in Singapore and key international markets.”
The campaign didn’t just deliver product — it delivered insight. Valuable consumer feedback, data, and purchase behaviour were all captured, giving COCOLOCO deep visibility into its target market and supporting strategic growth planning.
Lee Bennett, Managing Director at Direct2Desk, commented:
“It was a real pleasure to work with the COCOLOCO team. Their coconut water was a hit with our network of leading corporations, and we’re thrilled to have delivered such strong results. From brand awareness to sales conversion, the response from Singapore’s working professionals has been phenomenal.”
This campaign underscores the power of Direct2Desk’s unique workplace sampling model — combining premium product placement with real-time insights and measurable ROI. With COCOLOCO’s refreshing taste and strong health credentials, it’s no surprise the campaign made such a splash.
About COCOLOCO
COCOLOCO is a fast-growing, health-focused beverage brand offering 100% pure coconut water sourced sustainably and served fresh. Loved for its natural taste and replenishing benefits, COCOLOCO is on a mission to hydrate the world, one coconut at a time.
About Direct2Desk
Direct2Desk is Singapore’s leading workplace sampling agency, connecting brands with high-value consumers in corporate environments. With a unique model that places samples directly on office desks, Direct2Desk delivers unmatched reach, engagement, and measurable results.
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